International Referencing Pricing Analysis

IRP, SKU LAUNCH OPTIMIZATION & LAUNCH SEQUENCING FOR PRODUCT IN LEUKAEMIA
SCOPE: Global (EU+US+Can+ASCA)

BACKGROUND
Company: multinational company, looking to launch its newly acquired product for leukaemia post Phase 3 study.
Scope: 8 possible SKU types across 43 geographies and two sub-indications.

PROJECT OBJECTIVE
To evaluate the revenue opportunity related to SKU launch in the geographies in scope, the optimal launch sequence for the product under evaluation, and to estimate the associated revenues.

APPROACH

• Gathering internal inputs regarding unit time series and price potential for the main geographies.
• Determination of possible SKU prices based on monthly willingness to pay, across three different price structures (flat, linear or semi-linear across SKUs).
• Analogue analysis for the determination of price, launch sequence and unit forecast inputs for all the countries in scope.
• IRP tool construction for all SKUs and comparison of revenue opportunity from different SKU launch scenarios for a base case launch sequence.
• Determination of optimal launch sequence for the selected SKUs.

OUTPUT
A dynamic IRP tool in Excel was delivered, together with the analysis of optimized launch sequence scenario.